Hacienda.co.uk set to become UK’s most user-friendly property website with fresh new look
May 23, 2008
Hacienda.co.uk has now launched its new and improved website. The young property search portal, which has already seen huge growth and development since its December 2007 launch, has adapted itself in line to become Britain’s most user-friendly property website. This comes after its research found 48% of house hunters found traditional property websites difficult to use, with 30% thinking that they are "just a list of properties."
The new appearance has given Hacienda a fresh and unique feel. Its clean and streamlined house map makes finding sale or rental properties in particular areas even more user-friendly for the house-hunter. Their new search criterion now enables the user to find properties close to certain Nursery schools, Primary schools, Secondary schools, Petrol stations, Supermarkets or Hospitals.
Hacienda’s clear and simple house maps, with pay-by-results pricing for the estate agent, is now transforming property web portal marketing. With its continuous development and fresh attitude towards estate agents, they are quickly establishing themselves as a property website that works both with agents and consumers. Particularly since redeveloping its house map, Hacienda has received a massive increase in estate agents joining them, boosting its UK coverage substantially.
Guy Chilvers, Sales Director of Hacienda.co.uk, said, “Over 90% of the Estate Agents we’ve met so far have loved our business model and proposition. They like the clean, fresh look, and how easy it is for visitors to the site to find their properties.
"Internet property portals websites are increasingly becoming the most reliable and cost effective marketing tool for Estate Agents, who now often prefer it to old fashioned methods like newspaper print advertising. Our ‘pay by results’ pricing means the estate agents can reduce their advertising spend whilst obtaining improved results. It’s a win-win formula. As a result we’ve recently doubled the number of estate agents using our services and also doubled our UK coverage."
About Hacienda.co.uk
Hacienda.co.uk is the trading name of The Useful House Map Company Limited.
Hacienda is an interactive and easy to use house mapping portal that allows the consumer to quickly find available properties in a desired area displayed on a map. What makes Hacienda different is that it doesn’t just show a few selected properties on the map at one time - it shows all available properties on the map - which means no more clicking backwards and forwards. If the consumer is looking for a house or flat, on a particular road, near a particular school or transport node, or even near the park, it is instantly accessible and highly visual.
Hacienda’s clear and simple house maps has been phenomenally well received so far – with 90% of estate agencies met signing up to use the service.
The concept is the brainchild of Paul Ordman, who after experiencing frustration and irritation during his own search for a new home, started to experiment with mapping systems to see if there was a better way to find a home. After researching other portals and visiting many estate agents, he formed The Useful House Map Company to help other people find a home.